Cue · by Digital Blue
No lines.
Just cues.
Cue is the virtual queue and guest-flow platform for brand activations, fan zones and live events. Guests join from their phone, explore freely, and get their cue on WhatsApp the moment it's their turn.
No app to download · English and Arabic · Your brand on every screen
Now calling
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Hot Lap Simulator
Marshal console
Hot Lap Simulator
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Every minute in a line is a minute not spent with your brand.
- 01
Guests walk away from lines they can't see the end of.
- 02
Staff spend the day managing ropes instead of people.
- 03
And you learn nothing about who stood there.
Cue turns the wait into time with your brand.
How it works
Four steps from the door to the experience.
- 1
Scan
A QR code on signage, an NFC tag or the registration link. Nothing to install.
- 2
Join
Pick experiences and group size, sign the waiver, then book a time or join the walk-in queue.
- 3
Explore
Live wait times, what fits before your turn, and the floor map.
- 4
Get your cue
WhatsApp, SMS or email plus the on-screen banner. The place is held on a timer.
Product
Four surfaces. One live system.
Everything below is the real product running live. Change something in one, and the others follow.
A pass in the browser, not another app.
- Join up to two queues, book time slots and sign waivers in a few taps.
- Live waits, a floor map and what fits before your turn.
- Your cue arrives on WhatsApp with the code to show.
Features
Everything the day needs
- Queues and time slots in one
- Group sizes and waivers
- WhatsApp alerts with SMS and email fallback
- Arabic and English with full right-to-left layouts
- Two queues at once with a clash guard
- Hold timer, second call and no-show handling
- Pause or close with a reason guests can see
- Live floor map
- Menus with sold-out flags
- Brand and sponsor moments
- Lead capture with clear consent
- Ratings and lap-time leaderboards
- Walk-up tablet mode for guests without a phone
- Priority for VIP and accessibility guests
- Offline-tolerant web app
White-label
Your brand on every screen.
Passes, screens and messages carry your brand, your domain and your sender name. Cue stays in the background.
Use cases
Wherever people would otherwise stand in line.
Fan zones and race weekends
Simulators, pit-stop challenges, podium photos and merch drops.
Car launches and showrooms
Test drives, product specialists and timed reveals.
Exhibitions and trade-show stands
Demos, meetings and hero experiences on a busy floor.
Festivals and concerts
Brand activations, signings and VIP areas.
Attractions and pop-ups
Rides, immersive rooms and limited-run experiences.
Hotels and beach clubs
Cabanas, restaurant waitlists and spa.
Built for the region
Made in Dubai for how guests here actually behave.
WhatsApp first
Guests here live on WhatsApp, so that is where their cue arrives.
Arabic and English, properly
Right-to-left layouts, not a translated afterthought.
On the ground with you
Digital Blue is based in Dubai and supports set-up, rehearsal and event days.
Your data stays yours
You are the data controller and we process on your behalf. UAE hosting available on request. Data deleted on your schedule.
From brief to live
A clear path to doors open.
Step 1
Brief and floor plan
Experiences, capacities, floors and the guest journey.
Step 2
Configure and brand
Your colours, copy, alert templates and domain.
Step 3
Rehearse with your team
Marshals practise on the real console before doors open.
Step 4
Live on the day
We're on site or on call while guests flow through.
Step 5
Report and data handover
Figures, ratings and consented leads, then deletion on your schedule.
FAQ